Niche Market Focus As a small-scale architecture and planning firm with a revenue under one million dollars, Mark Johnson Design presents an opportunity to offer tailored digital solutions, project management tools, or client engagement platforms that cater to small and medium-sized firms in the industry.

Service Differentiation Positioning services such as advanced visualization, sustainable design consulting, or innovative planning software could help the firm differentiate itself in a competitive local market while expanding its service offerings.

Technology Adoption Utilizing tools like Google Workspace and Analytics indicates openness to digital tools; introducing specialized BIM, project management, or CAD software could enhance efficiency and attract tech-savvy clients or partnerships.

Growth Potential With a lean team and limited revenue, there is significant potential for growth through strategic marketing, networking with larger firms, or offering niche expertise to expand project scope and increase revenue streams.

Market Positioning Given the competitive landscape with larger firms like Gensler and HDR, establishing a local reputation through targeted marketing and sustainable design expertise could help Mark Johnson Design carve out a distinctive market position.