Artisan Market Niche As a boutique pottery and craft business featuring regional artists, Mark of The Potter has a unique position in the local artisanal and handmade product market, which can be targeted with specialized e-commerce and marketing services to expand their reach.

Digital Presence Opportunity Utilizing their current website on Squarespace and related tools, there is potential to enhance their online store, improve customer engagement, and implement targeted marketing campaigns to increase sales and brand awareness.

Local Customer Engagement Located near popular tourist destinations in Georgia, they can benefit from local digital marketing, events, or collaborations that attract visitors and boost direct sales at their physical location.

Artist Collaboration Platforms Partnering with regional artists opens opportunities for platforms or marketplaces focused on handmade crafts, allowing them to expand their sales channels and reach wider audiences through online artisan networks.

Scaling Small Business With a small team and a revenue ceiling of under one million dollars, solutions that support small business growth like inventory management, sales analytics, and customer loyalty programs could help scale their operations sustainably.