Sustainability Focus Markem-Imaje has a strong commitment to sustainability, as evidenced by receiving the EcoVadis Platinum Sustainability Rating. This focus on sustainability aligns with the growing trend of companies seeking eco-friendly partners, presenting an opportunity to leverage their reputation for sustainability in sales pitches.

Innovative Product Launches Markem-Imaje frequently launches innovative products like the Ultraply range of consumables and pick-off resistant inks, catering to specific industry needs. These new product launches present an opportunity for sales teams to engage with existing customers for upselling opportunities and attract new clients by showcasing the company's commitment to technological advancements.

Comprehensive Service Offerings Markem-Imaje recently expanded its service offerings to include digital, remote, and on-site hardware services. This comprehensive array of services is a key selling point for sales representatives, as it allows them to offer a holistic solution to customers looking for end-to-end supply chain solutions and industrial marking systems.

Market Expansion Markem-Imaje has shown consistent growth and market expansion by launching products tailored for different sectors like polyethylene cables and scannable 2D barcodes. Sales teams can capitalize on this market expansion by identifying new industry segments and niches where these specialized products can address specific needs, thus opening up new sales opportunities.

Global Customer Base With over 50,000 customers worldwide, Markem-Imaje has a strong global presence. Sales development professionals can leverage this vast customer base to explore cross-selling opportunities across regions and industries, tapping into the diverse network of clients to drive revenue growth and establish long-term partnerships.