Market-Enabled Sales Email Format
Business Consulting and ServicesCalifornia, United States0-1 Employees
Excellent leaders and founders are empathetic and compelling. They can uncover and focus on what the prospect cares about. Prospects then will give trust based on faith. They will want to change—with your help. I know this from firsthand experience. This is my story: I found my influence at a garden center. I didn’t know much about plants, so I asked shoppers what help they needed. Then, I offered choices based on their needs. Shoppers would share how they’d feel if they made the right decision. Once confident, they were ready to buy. Every sale is about the customer, not the product. All sales start with curiosity. My corporate job was at IBM, but not in sales—I started in operations. The company taught me to respect everyone and do what is right. At IBM, effective sellers had critical attributes for success, and back then, applicants were tested for these. Operations people weren't considered part of the sales talent pool. Despite this, I transitioned into sales and received mixed support. It was my leap of faith. Some said, 'It's about time,' while others implied I would fail. That leap of faith drew on the lessons from the garden center and led to years of sales success. Good selling is not luck; it is purposeful: we lead curiosity-driven conversations and show sincere concern. Hear what is happening, why change is needed, and their hoped-for outcome. Then decide if you can help. After all, how can we claim to have the answer before we understand their point of view? Effective persuaders, who are sellers, do this. Is now your time to move up from average selling to stellar selling? Email: info@marketenabledsales.com