Expansion Growth Market of Choice is actively expanding its footprint with new store openings, including recent locations in Hillsboro and upcoming openings in Tualatin, indicating a strong growth trajectory that presents opportunities for supply chain partnerships and local vendor collaborations.

Private Label Opportunities The launch of the private label line Craft & Kitchen signals an openness to developing exclusive product offerings, inviting potential partnerships with local food artisans and manufacturers to expand product diversity and branded product collaborations.

Community Engagement Partnerships like Food for Lane County demonstrate the company's commitment to community involvement, providing avenues for engaging with local organizations and developing joint marketing or sponsorship opportunities that enhance brand loyalty.

Customer Experience Focus With a strong emphasis on creating a welcoming shopping environment and exceptional service, there are opportunities to collaborate on customer loyalty programs, experiential marketing initiatives, and technology solutions that improve in-store engagement.

Technology Utilization The company's use of advanced tech tools such as AppNexus, Adobe Illustrator, and Cloudflare indicates an openness to digital marketing and data-driven strategies, opening doors for partnerships in digital advertising, targeted promotions, and data analytics solutions.