Market Ready Rx, Inc Email Format

Biotechnology ResearchCalifornia, United States2-10 Employees

Market Ready Rx, Inc is a boutique biotechnology consultancy that focuses on the commercialization of personalized diagnostics, with an emphasis on market entry strategy and execution in the companion diagnostics space within personalized medicine. The firm works with both early-stage pre-commercial clients and established global organizations to develop business strategies and implement commercial programs in the companion diagnostics arena. Its services span all phases of the product lifecycle, supporting both strategy development and practical execution.
Based in Santa Barbara, California, the company operates with a small team. Led by Martha Townsend, who has more than a decade of experience commercializing companion diagnostics and twenty years in the diagnostic industry across quality management, regulatory, operations, sales, and marketing, Market Ready Rx emphasizes strategic and commercial marketing programs to prepare clients for market and to support their commercial success and patient care outcomes.

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