Marketing Attribution Employee Directory
Advertising ServicesIllinois, United States11-50 Employees
Marketing Attribution provides automated analytics for marketing measurement, using cloud-based analysis of large datasets to quantify the incremental sales generated by media and marketing investments. The platform supports allocating marketing spend toward the most effective opportunities, guiding budget decisions through data-driven insights. It also integrates with media buying platforms to enable the execution of media buys in service of attribution-driven campaigns. Its clients are advertisers and marketers seeking to understand how different channels contribute to sales and to optimize spend accordingly. Operating in the Advertising Services industry, the company centers its offerings on attribution and measurement technology that ties performance insights to media investment decisions. Based in Evanston, Illinois, the firm is described as a small to mid-sized team founded by veterans of the marketing measurement field.