Market Focus Marketing Matters specializes in the CEA, CEDIA, and InfoComm channels, providing a niche focus that allows for targeted marketing and public relations strategies within the AV and communications technology sectors, presenting opportunities to tailor solutions to industry-specific needs.
Strategic Partnerships The company has established recent collaborations with prominent industry players like RoseWater Energy Group, Delos Living, and Alpine Power Systems, indicating potential avenues for joint marketing, co-branding, and expanded service offerings to similar technology-driven clients.
Service Portfolio With expertise in integrated PR, marketing communications, SEO, and web development, Marketing Matters offers a comprehensive suite of services that can be bundled to meet the evolving digital marketing demands of technology companies in its target markets.
Growth Potential Operating within a revenue span of up to 10 million and serving a focused industry niche, there is significant opportunity for upselling premium digital marketing technologies and consulting services as clients seek to enhance their market visibility.
Technological Tools Utilizing a modern tech stack including Google Analytics, Facebook Pixel, and YouTube integrations, the company is well-positioned to leverage data-driven marketing campaigns, which can be valuable for clients seeking advanced digital engagement strategies.