Growth Financing MarketSavvy is a sole-founder led, small revenue software marketing consultancy with a focus on high-growth strategy for enterprise software, SaaS, Cloud, IoT and network security. This suggests opportunities to engage in project-based marketing leadership engagements or retainer-based growth programs suitable for startups scaling revenue.

Strategic Leadership Theresa Marcroft offers interim VP marketing or CMO services with a track record in positioning tech companies for market share gains. Prospects include tech firms seeking executive marketing leadership to accelerate go-to-market, revamp messaging, and drive demand in B2B software segments.

Industry Focus Experience spans enterprise software, SaaS, Cloud, IoT and network security, indicating cross-sell opportunities with clients in these verticals and the ability to tailor marketing programs around complex tech buying cycles and security/compliance requirements.

Event & Thought Leadership Participation in industry events like IoT World and recognition as a Silicon Valley Woman of Influence boosts credibility. Sales teams can leverage Theresa’s network for introductions, speaking engagements, and co-marketing opportunities to generate leads.

Digital Presence A lean operation with a modest revenue base and a focus on digital marketing tools (Facebook Pixel, Google Analytics, Webpack, JSON-LD, etc.) provides a pathway to offer performance marketing services, analytics-driven campaigns, and website optimization engagements to improve lead generation and conversion rates.