Service Revenue Engine Markquart runs a GM certified service facility offering oil changes, brakes, tires, and more. This creates opportunities to upsell maintenance plans, OEM parts, and extended warranties to new, used, and certified preowned customers, especially at time of vehicle purchases and service visits.

GM Brand Portfolio The dealership offers Chevrolet, Buick, GMC, and Cadillac, plus used and certified preowned vehicles, enabling cross-sell across GM brands and leveraging loyalty from existing owners to try additional brand lines. Consider targeted cross-brand promotions, loyalty offers, and trade-in incentives to move customers into higher-margin or newer models.

Digital Marketing Edge A robust digital stack including Google Analytics, Google Maps, Quantcast and Clarivoy suggests data-driven targeting, local search optimization, and retargeting capabilities to reach potential buyers in Chippewa Falls and nearby Eau Claire. Use this to create service/maintenance campaigns, vehicle lifecycle marketing, and high-intent lead funnels.

Local Footprint Advantage Located in Chippewa Falls near Eau Claire, with a mid-market size workforce, Markquart has strong local presence and community reach. This supports fleet/business-to-business sales, local partnerships, and scheduled service programs with nearby companies and municipal fleets.

Used and Certified Momentum In addition to new GM inventory, Markquart offers used and certified preowned vehicles, complemented by GM-certified service to build loyalty and repeat visits. There are opportunities to expand the certified preowned inventory, run trade-in deals, and finance options to convert leads into sales and service customers.