Loyal Customer Focus Targets should include customer loyalty programs and referral incentives to capitalize on Markquart Motors’ mission of growing business by creating loyal customers and delivering strong customer service.

Expanded Service Capabilities Leverage the GM certified service facility to upsell maintenance plans, warranty-covered work, and certified preowned vehicle confidence programs to current owners and service-influenced buyers.

Brand Portfolio Leverage Cross-sell across Chevrolet, Buick, GMC, and Cadillac lines to both new and used vehicle shoppers, emphasizing certified preowned programs and trade-in opportunities to boost deal flow.

Local Market Position Position Chippewa Falls/Eau Claire area presence as a one-stop shop for sales and service, targeting both first-time buyers and repeat customers through localized campaigns and dealership events.

Digital Engagement Utilize existing tech stack and digital channels to retarget site visitors, showcase service offers, and promote financing options, building a data-driven outreach plan for both showroom and service opportunities.