Market leadership Markteffect is an award-winning market research firm with a strong reputation as Data & Insights Bureau of the Year 2025 and multiple FD Gazellen Awards, suggesting credibility with potential clients and higher closing rates for enterprise projects.

One-stop Research As a one-stop-shop with four research solutions (Target group & behavior, Product & innovation, Branding & communication, Satisfaction & experience), there is a clear up-sell and cross-sell opportunity across client needs from customer insights to UX and branding.

Strategic Group Being part of The Relevance Group provides access to broader international capabilities in data science, marketing technology and AI, enabling joint proposals and bundled solutions for global or multi-market clients.

Tech Stack Utilizes a modern tech ecosystem including HubSpot, ActiveCampaign, Mailchimp, Microsoft 365, and analytics/UX tools like Hotjar, enabling scalable lead management, marketing automation, and data-driven upsell discussions with prospects.

Growth Momentum Recent corporate acquisition by The Relevance Group in 2024 signals growth and integration opportunities; potential clients may be attracted by a larger group footprint, enhanced capabilities, and cross-selling from portfolio of related agencies.