Group Synergy Leverage being part of The Relevance Group to access cross-sell opportunities across data science, marketing technology, and AI services for Dutch and international clients. Joint go-to-market with sister agencies enables larger engagements and one-stop solutions.

Dutch Footprint With two central NL offices in Eindhoven and Amsterdam and a sizable local team, Markteffect is well positioned to win Dutch mid-market and enterprise projects requiring rapid, locally contextual market research; consider expanding into the Benelux through group-backed collaborations.

Credible Track Record Award-winning status (Data & Insights Bureau of the Year 2025 and multiple FD Gazellen Awards) provides a strong credibility boost in RFPs; use as a differentiator to pursue larger, longer-term contracts and higher-ticket research programs across product, branding, and customer experience.

End-to-End Solutions Core offerings cover target group behavior, product & innovation, branding & communication, and satisfaction & experience; opportunities exist to upsell integrated programs that combine concept testing, brand tracking, customer journey work, NPS, and UX in multi-solution engagements.

Tech-Enabled Analytics The tech stack signals strong digital measurement capabilities; propose selling digital measurement and analytics services that integrate with clients' MarTech stacks, plus AI-driven insights and automation from The Relevance Group for ongoing dashboards and predictive insights.