Acquisition Advantage Markteffect was acquired by The Relevance Group in January 2024, expanding its access to a broader international portfolio and potential cross-selling opportunities with sibling agencies in data science, marketing tech, and AI.

Awarded Credibility Recognized as Data & Insights Bureau of the Year 2025 and a multiple-time FD Gazellen Award winner, Markteffect has strong credibility to upsell premium research services and higher-tier engagements to new and existing clients.

One‑Stop-Research Positioned as a full-service market research partner with four research solutions (target group, product & innovation, branding & communication, satisfaction & experience), enabling cross-sell of integrated projects and end-to-end insights packages.

Geographic Footprint Operations centered in Eindhoven and Amsterdam with a team of over 120 professionals and a Netherlands-centric footprint, presenting opportunities to scale services domestically while leveraging The Relevance Group’s international network for global projects.

Tech & Data Fit Utilizes a pragmatic tech stack (Microsoft tools, HubSpot, AFAS, Cloudflare, etc.) and a data-driven approach, suggesting opportunities to offer advanced analytics, automation, and marketing tech integrations to clients seeking enhanced data capabilities.