Insights

Established Legacy Marlin Firearms has a long-standing history dating back to 1870, establishing a strong brand presence in the American hunting and shooting community. This deep heritage and reputation for craftsmanship present opportunities to leverage their tradition-driven narrative for premium product marketing and exclusive offerings.

Product Innovation Recent launches such as the Dark Series and partnerships with industry leaders like Magpul highlight Marlin's focus on innovation and modernization of classic firearm lines. This ongoing product development creates avenues for upselling newer models to existing customers and promoting limited editions.

Market Engagement Participation in major industry events such as the SHOT Show and consistent media coverage demonstrate active engagement with the firearms community. Targeted advertising and sponsorship opportunities at these events could increase brand visibility and consumer outreach.

Digital Presence Utilizing digital tools such as Google Analytics, Google Tag Manager, and modern web platforms indicates a digital-forward marketing approach. Enhancing online content, e-commerce capabilities, and social media campaigns can attract tech-savvy hunters and firearm enthusiasts.

Growth Potential With revenue estimates between 1M and 10M and recent product line expansions, there is significant potential for market growth. Strategic collaborations, targeted sales campaigns, and expanding dealer networks could accelerate revenue and diversify their customer base.

Similar companies to Marlin Firearms

Marlin Firearms Tech Stack

Marlin Firearms uses 8 technology products and services including Drupal, Google Fonts API, Font Awesome, and more. Explore Marlin Firearms's tech stack below.

  • Drupal
    Content Management System
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • TweenMax
    Javascript Frameworks
  • Flickity
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

Media & News

Marlin Firearms's Email Address Formats

Marlin Firearms uses at least 1 format(s):
Marlin Firearms Email FormatsExamplePercentage
FLast@marlinfirearms.comJDoe@marlinfirearms.com
49%
FirstL@marlinfirearms.comJohnD@marlinfirearms.com
1%
FLast@marlinfirearms.comJDoe@marlinfirearms.com
49%
FirstL@marlinfirearms.comJohnD@marlinfirearms.com
1%

Frequently Asked Questions

What is Marlin Firearms's official website and social media links?

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Marlin Firearms's official website is marlinfirearms.com and has social profiles on LinkedIn.

How much revenue does Marlin Firearms generate?

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As of December 2025, Marlin Firearms's annual revenue is estimated to be $8M.

What is Marlin Firearms's SIC code NAICS code?

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Marlin Firearms's SIC code is 3484 - Small Arms NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Marlin Firearms have currently?

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As of December 2025, Marlin Firearms has approximately 201 employees across 2 continents, including North AmericaSouth America. Key team members include Retired Ceo: R. B.Manager Consumer Quality: D. C.Principal: M. B.. Explore Marlin Firearms's employee directory with LeadIQ.

What industry does Marlin Firearms belong to?

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Marlin Firearms operates in the Sporting Goods Manufacturing industry.

What technology does Marlin Firearms use?

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Marlin Firearms's tech stack includes DrupalGoogle Fonts APIFont AwesomeTweenMaxFlickityGoogle Tag ManagerGoogle AnalyticsApache HTTP Server.

What is Marlin Firearms's email format?

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Marlin Firearms's email format typically follows the pattern of FLast@marlinfirearms.com. Find more Marlin Firearms email formats with LeadIQ.

When was Marlin Firearms founded?

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Marlin Firearms was founded in 1870.

Marlin Firearms

Sporting Goods ManufacturingNorth Carolina, United States201-500 Employees

It's a classic American story, one founded on enduring tradition and constant innovation. It began in 1870, when an eager young gunsmith named John M. Marlin put out his sign in New Haven, Connecticut. Armed with nothing but ambition and know-how, he built a company from the ground up by producing firearms that were unmatched in craftsmanship and attention to detail. Through wars and recessions, diversification and growth, the values he instilled have remained the cornerstone of our company. Today, more than 140 years later, Marlin has earned its rightful place in America's proud hunting and shooting tradition.

Marlin's historic rimfire and lever action rifles - rifles like the Model 39A, the Model 336, the Model 1894 and the Model 60 - stand side-by-side with today's hard hitting game-changers like the 308 Marlin Express. The story of Marlin is still being written by the generations of sportsmen and firearm enthusiasts who call us their brand.

Section iconCompany Overview

SIC Code
3484 - Small Arms
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1870
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Marlin Firearms's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Marlin Firearms's revenue is estimated to be in the range of $1M$10M

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