Expansion Capacity Marlo’s June 2020 office expansion in Racine and a pattern of growth indicate scalable operations capable of handling larger, custom water treatment projects. This makes the company a strong partner for expanding manufacturing facilities and municipal water upgrades in the Midwest.

Turnkey Solutions Marlo offers a full line of water treatment equipment from media filters and softeners to dealkalizers, deionizers, condensate polishers and RO systems, with options for standard catalog models or customer-engineered solutions. This enables a turnkey approach for new build or retrofit projects across residential, commercial, and industrial customers, with opportunities to upsell multiple technologies in a single project.

Engineering Sales With experienced sales staff who assist in product design and selection, Marlo favors design-build collaborations and customized equipment. This presents opportunities to win OEM partnerships, large end-user projects, and long-term service agreements where specification-driven equipment is critical.

Mid-Market Focus With 51-200 employees and revenue in the mid-range, Marlo sits in the mid-market segment ideal for mid-sized manufacturers, processors, facilities, and institutions. Targeting these buyers for repeat business and bundled maintenance services could yield consistent revenue and cross-sell of multiple treatment stages.

Digital Capabilities Marlo leverages Autodesk Inventor for engineered designs and maintains a digital toolkit including Google Maps and digital hosting, suggesting readiness to deliver CAD drawings and project proposals efficiently. This digital capability can be used to improve lead generation, proposals, and post-sale support through accurate simulations and accessible project data.