Innovative Payment Solution Marmalade's Payments-on-Demand offers a unique approach to managing cash flow by allowing businesses to unlock funds from unpaid invoices without taking on debt, presenting an appealing value proposition for finance tech providers or fintech partners seeking to expand their product suite.

Market Growth Potential Operating within the financial services industry in Australia with an estimated revenue between 1 million and 10 million, Marmalade sits at the forefront of a growing niche that addresses cash flow issues for SMBs, offering opportunities to scale collaborations or integrations with accounting platforms like Xero.

Technology Stack Alignment With extensive use of cloud and analytics tools such as AWS, Google Analytics, and Salesforce, Marmalade is well-positioned for partnerships with technology providers to enhance its platform’s capabilities or to reach new customer segments through joint marketing initiatives.

Customer Trust & Flexibility By eliminating interest and repayment risks, Marmalade appeals to businesses seeking flexible financial solutions, creating opportunities for sales teams to target credit managers or SMBs dissatisfied with traditional lending solutions or invoice factoring.

Expansion & Collaboration As a companies focused on solving cash flow issues, marketing collaborations with accounting software providers and financial marketplaces could open new channels for customer acquisition, especially targeting small to medium enterprises that rely on timely invoice payments.