Strategic Location Capitalize on Keystone at the Crossing hub near downtown Indianapolis to offer corporate event packages, meeting services, and extended stay promotions to nearby businesses and university affiliates.

Lux Experience Position as a premium, 4-star business travel option with lake views and upscale amenities; upsell to executive rooms, balconies, and VIP experiences for high-profile corporate clients.

Event Capacity Leverage 25,000 square feet of flexible venue space to pursue corporate conferences, training seminars, and social events; propose bundled catering and AV packages to local organizations.

Tech Enablement Offer digital workflow and guest experience enhancements using the hotel’s tech stack (Power Automate, AWS, Dynamics-like tools via Sprout Social) to streamline group bookings and post-stay engagement.

Growth Alignment Monitor Marriott’s expansion and partnerships (Homes & Villas by Marriott Bonvoy) to align sales outreach with brand initiatives, cross-sell loyalty programs, and coordinated marketing opportunities.