Target Leisure & Weddings Position the resort as a premier destination for weddings, family getaways, and weekend retreats leveraging its 29,000+ square feet of event space, spa, golf course, and scenic Bluegrass location to upsell wedding packages, group rates, and multi-room blocks.

Business & Events Market the property as a versatile venue for conferences, corporate retreats, and team-building events, highlighting 18-hole golf, pickleball, fitness amenities, and on-site dining to create a comprehensive event experience that can drive multi-day bookings and corporate partnerships.

Experiential & Wellness Leverage the full-service spa, fitness center, and indoor/outdoor pools to attract wellness-oriented travelers and local residents seeking ongoing memberships or spa packages, encouraging recurring visits and off-peak occupancy.

Regional Tourism Link Capitalize on proximity to Kentucky Horse Park, Keeneland, and the Bourbon Trail by offering curated experiential packages, guided tours, and cross-promotions with nearby attractions to boost overnight stays and higher average daily rate.

Technology & Loyalty Promote digital-first experiences such as seamless online booking, mobile check-in, and personalized packaging for repeat guests, while exploring partnerships with regional travel networks to expand distribution and capture larger share of the Lexington market.