Targeted Leisure Upsell Cater to high-spend leisure guests by promoting premium spa packages, private dining experiences, and balcony-view rooms to drive higher ADR and increase on-site spend at the full-service spa, restaurants, and bars.

Event & Conference Growth Leverage the substantial meeting and event space to upsell corporate retreats, weddings, and incentives by offering bundled venue, catering, and activity packages that showcase the property's golf and wellness amenities.

Association & Seasonal Position the property as a regional destination for conference planners and association events, highlighting proximity to local attractions (Horse Park, Keeneland, Bourbon Trail) to extend stay duration and maximize group bookings.

Golf & Wellness Synergy Cross-sell golf packages with wellness experiences such as spa access, fitness programs, and pickleball clinics to capture dual-demand guests and increase per-guest revenue.

Digital & Partnerships Enhance direct-booking incentives and partner with local tourism boards, wedding planners, and corporate travel teams to improve distribution, collect richer guest data, and optimize pricing for mid-market and corporate segments.