Historic Prestige Leverage the Marriott Syracuse Downtown’s legacy as Syracuse’s most notable historic hotel to position high-value corporate and social events, targeting meeting planners and associations seeking prestigious venues with substantial event space.

Large Event Capacity Promote the extensive 41,000 square feet of flexible event spaces, eight breakout rooms, six private dining/meeting rooms, and three ballrooms to attract mid- to large-size conferences, corporate retreats, and gala events.

Strategic Partnerships Explore partnerships with local universities, corporations, and event organizers to fill busy calendar slots by offering comprehensive event services, on-site catering, and skilled planners that differentiate from competitors.

Digital Engagement Capitalize on the existing tech stack and online presence to run targeted digital campaigns for corporate travelers, meeting planners, and wedding/venue bookings, highlighting the renovated luxury experience.

Revenue Growth Position as a reliable, premium wedding, business, and group event venue to optimize per-event revenue stemming from meetings, conferences, and social events, while leveraging the four-diamond hospitality standard to justify premium pricing.