Expansion Opportunity Recent launch of MARS Meter Testing Solutions (MTS) and Version 6 of MARS Meter Management (M3) with AI integration signals a broader service and software footprint. This presents cross-sell potential to utilities seeking end-to-end testing, data analytics, and compliance support.

Public sector Focus Active outreach to municipalities for MTS indicates a government-facing sales path. Target city and regional utilities with needs around AWWA compliance and scalable testing to replace or upgrade legacy processes.

Data Analytics Upsell MARS M3 software’s advanced data analysis capabilities and AI enhancements open doors to selling premium analytics dashboards, revenue protection modules, and data-driven decision support for meter accuracy and leak detection.

Efficiency and Compliance Value proposition centers on reducing test time, lowering water waste, and eliminating manual data entry. Position offerings to utilities facing cost pressures and strict regulatory testing requirements.

Integrated Tech Stack Existing technology stack (Power BI, SAP, SQL Server, NetSuite, Google Cloud) enables scalable integration with customer systems. Highlight seamless interoperability and potential for quicker deployment and ROI.