Municipal Targeting Opportunity with US municipalities and utilities: MARS is newly expanding with MARS Meter Testing Solutions (MTS) and MARS Meter Management software, ideal for city water departments facing evolving AWWA testing compliance. Sales can target municipal procurement, meter testing programs, and regulatory compliance budgets.

Software Upsell Existing M3 software v6 integration with AI presents a clear path to upsell advanced analytics, data-driven decision tools, and expanded data management capabilities to current customers, as well as to utilities exploring digital transformation in meter operations.

New Product Rollout Leveraging recent launches like MTS and VEROFlow-10, there is a pipeline for consultative selling around modular testing solutions, remote testing capabilities, and rugged tablet control for field technicians to improve efficiency and accuracy.

Efficiency Messaging Highlight workflow efficiencies: faster multi-meter testing, reduced water use during tests, and automatic test-result capture to minimize manual data entry. These benefits directly address cost containment and revenue protection priorities for utilities.

Scale & Revenue With reported revenue in the 100-250M range and a global footprint of innovations, position MARS as a trusted, scalable partner for large-scale meter testing programs, offering phased deployments, service contracts, and long-term support to utilities seeking reliability and compliance.