Marsello Email Format

Software DevelopmentWellington, New Zealand11-50 Employees

Marsello is a mid-sized software development company based in Wellington, New Zealand, offering a loyalty and marketing platform for omnichannel brands. The platform unites loyalty programs with email and SMS marketing, social media management, and other tools that connect online stores with in-store POS data to grow customer databases and encourage repeat purchases.

Since its 2014 launch, Marsello has integrated with major eCommerce and POS systems, enabling brands to analyze customer activity and measure marketing performance down to the dollar. The company partners with platforms like Shopify, BigCommerce, and WooCommerce, as well as POS systems such as Lightspeed and Cin7 Omni, serving brands such as Havaianas and Merrell. In 2020, Marsello expanded its offering with features like loyalty widget designs and COVID-19 contact tracing forms, reflecting product development aligned with retailer needs.

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