Care Community Focus Target expansion opportunities with organizations seeking senior living partnerships and integrated healthcare services on the Georgia coast, leveraging Marsh's Edge as a national award-winning CCRC to attract referrals and joint marketing with local hospitals and CVS Health.

Award Driven Value Leverage recent recognitions such as the 2026 Resident Care Director Supernova Award and Best Workplace certification to position Marsh's Edge as a benchmark for quality care and employee engagement in sales pitches to prospective residents, families, and enterprise clients.

Digital Marketing Readiness Capitalize on the current tech stack (WordPress, Microsoft Advertising, DoubleClick Floodlight) to propose enhanced digital campaigns, SEO, and performance analytics for lead generation, referral partnerships, and occupancy growth across markets.

Vaccine & Health Services Explore collaboration opportunities with CVS Health and other health sponsors for vaccination programs, preventive care partnerships, and integrated health services that align with the CCRC model and keep residents healthy, creating cross-promotional avenues.

Talent & DEI Advantage Propose enterprise deals around workforce development, DEI-focused recruitment, and caregiver training programs to attract operators seeking strong retention and diverse teams, aligning with Marsh's Edge’s stated DEI commitments and growing staff capabilities.