Digital Rider Growth MARTA has launched a redesigned mobile app and digital rider tools in 2026 and is actively forming mobility partnerships with Beep and the BeltLine. This shows openness to tech integrations and passenger-facing platforms. Sales opportunities include end-to-end mobility platform integration, API-based fare and trip planning, digital wallet and loyalty integration, and data analytics to boost rider engagement.

Security and Modernization Ongoing FTA audits into safety spending and risk management indicate regulatory pressure to strengthen safety and cyber readiness. Opportunities: deliver security posture assessments, compliance automation, fleet telematics security, cybersecurity services, and resilience enhancements for transit operations and rider safety.

Fare Innovation Breeze cards are now available in Apple Wallet, signaling a move toward convenient, private mobile payments across Metro Atlanta. Potential offerings: contactless payment modernization, mobile wallet tokenization, fare-collection system upgrades, and analytics to optimize pricing, rider flow, and revenue capture.

Capital Programs MARTA prioritizes delivering its capital program with speed and efficiency while maintaining fiscal responsibility, supported by a large revenue base. Selling points: ERP and procurement optimization (Oracle Financials Cloud), asset and project management software, and data-driven program controls to accelerate project delivery and cost control.

Enterprise Scale With thousands of employees and a broad tech stack, MARTA is positioned for enterprise-grade partnerships and managed services. Opportunities: systems integration, cloud optimization, vendor risk management, HR and benefits tech integration, and smarter workforce solutions to support large deployments and ongoing operations.