Unified Communications Martel's core focus on VoIP, cloud and hosted technology presents a clear path to upsell expanded unified communications offerings, including hosted PBX, SIP trunking and UCaaS, with potential integration of security features for on premise and remote collaboration.

Security & Infrastructure With existing Access Control, Video Surveillance and Voice/Data Cabling capabilities, there is an opportunity to bundle end to end security deployments with ongoing maintenance, IP camera installations, PoE network integration and managed monitoring services.

SMB Growth Potential With a small team and mid range revenue, Martel is a small-to-mid-market firm that can benefit from managed services, security and telecom bundles, cloud management and outsourced IT support to improve efficiency and scale.

Cloud & DR Readiness Martel's cloud hosted technology orientation enables selling cloud hosting, disaster recovery, data backup and business continuity services, along with API enabled integrations and data security assessments for customers.

Regional Market Focus Based in Dover, DE, there's potential to target nearby mid Atlantic enterprises and early adopters of security integrated communications, offering scalable service packages tailored to local businesses and regulations.