Mid-market Wholesale Target Martins Iga as a regional wholesale partner with a moderate revenue range ($10M-$25M) and a lean organizational footprint (11-50 employees) to offer scalable B2B solutions such as wholesale inventory management, ERP integrations, and dealer-specific eCommerce enhancements.

Digital Enablement Leverage their current tech stack—which includes WordPress, Shopify, Firebase, Snowplow, and DigitalOcean hosting—to propose integrated analytics, CRM/marketing automation, and streamlined B2B storefronts that improve order capture, customer insights, and fulfillment efficiency.

Growth Readiness With a revenue band of $10–$25M and proximity to larger retail networks, present opportunities around distribution optimization, private label support, and enhanced supplier collaborations to support scalable growth and market expansion.

Operational Efficiency Position services that reduce manual processes for wholesale operations, such as inventory synchronization, seamless order-to-cash workflows, and multi-channel order management to improve margins and reduce overhead.

Competitive Positioning Frame Martins Iga alongside larger regional players by offering cost-effective tech upgrades, data-driven merchandising, and competitive analytics to sharpen competitiveness against peers like Sobeys, Save-On-Foods, and Walmart Canada.