Online Pivot The business operates online with final-sale inventory and no physical storefront, presenting an opportunity to boost online revenue through targeted promotions, stock-driven campaigns, and retargeting using Square Online Store and Facebook Pixel, while offering convenient PayPal checkout.

Inventory Liquidation Partners Leverage remaining stock by forming wholesale or liquidation partnerships with local boutiques, dance studios, and online marketplaces. Offer bundled items or category-focused drops to reach new buyers and efficiently clear inventory.

Tech Optimization Audit and enhance the current tech stack including Square Online Store, Weebly, and Vue.js to improve conversions and security. Implement analytics, conversion rate optimization, mobile checkout improvements, and leverage Square growth tools as the business scales.

Local Collaboration Engage Easthampton and regional dance networks through collaborations with studios, schools, and events for promotions or class-related product lines. Build a referral program and local SEO to drive awareness and cross-sell to new customers.

Market & Funding Explore small-business funding opportunities and diversify product lines to broaden appeal. Develop digital marketing programs and loyalty initiatives to sustain customer engagement as the business grows.