Wholesale Growth Mary's product ecosystem—transdermal patches, skincare, athletic line, and pet products—creates multiple wholesale channels. Target fitness studios, gyms, dermatology clinics, spas, and pet retailers with wholesale SKUs and exclusive bundles. A dedicated enterprise sales push, supported by the new Global VP of Sales, can land national accounts and distributor partnerships. Emphasize plant-based, hemp-infused, sustainability-forward positioning to appeal to eco-conscious retailers.

Cross Sell Bundles Develop cross-line bundles that pair patches with recovery skincare, or sport-focused products with patch relief, and pet care bundles for retailers. Create co-branded campaigns with gym networks and veterinary clinics to boost average order value. Use subscription and loyalty programs to upsell existing customers and channel partners. Provide retailers with ready-to-ship bundle assortments to accelerate onboarding.

Private Label Position Mary’s as a white-label partner for other wellness brands, gyms, spas, and corporate wellness programs seeking hemp-infused products. Highlight manufacturing scale, GMP-like controls, and regulatory compliance to de-risk partner onboarding. Offer private-label options across patches, topicals, skincare, and pet products to capture larger share of the market. Leverage existing distribution and manufacturing expertise to accelerate partner launches.

Athlete and Pet Leverage connections to sport performance and the pet line to enter athletic teams, trainers, physical therapy clinics, and veterinary networks. Propose product trials and sponsorships with amateur and semi-pro teams and clinics to generate real-world usage data. Expand pet-line distribution into veterinary clinics and pet retailers, leveraging cross-promotions with sports and wellness brands.

Scale with Compliance To scale nationwide, pair e-commerce growth with distributor partnerships and retailer adoption, supported by robust compliance, certifications, and clear labeling. Target national retailers and CBD-friendly marketplaces with enterprise-grade sales plays led by the Global VP of Sales. Provide safety data sheets, quality assurances, and success stories to accelerate retailer approvals.