Innovative Product Launches Masafi's introduction of SOURCE, the world’s first sustainable and renewable bottled water, positions the company as a leader in eco-friendly bottled water products, opening opportunities for partnerships and distribution in markets prioritizing sustainability.

Market Disruption Potential With plans to expand SOURCE across the Gulf Coast region and a focus on disrupting the USD 4.5 billion bottled water market, Masafi is targeting high-growth segments that value environmentally responsible products, creating avenues for sales growth in premium, sustainable beverage categories.

Technological Engagement Masafi's use of advanced tech stack including Google Tag Manager, reCAPTCHA, and digital collaboration tools suggests a focus on digital marketing and online engagement, providing channels for targeted campaigns and direct customer outreach.

Financial Scale With revenues estimated between $100 million and $250 million, Masafi is a significant player with resources for strategic expansion and innovation initiatives, making it a compelling partner for distributors and retailers looking for established, forward-thinking brands.

Sustainability Leadership The company's focus on sustainability through SOURCE aligns with global trends toward eco-conscious consumption, creating opportunities to collaborate on environmentally responsible packaging, branding, and marketing initiatives.