Innovation Leader Mascom has demonstrated a strong commitment to technological innovation by being the first operator to deploy 3G in Botswana and launching the country’s first 5G services. This positions the company as an early adopter and trusted provider of advanced connectivity solutions, creating opportunities to offer cutting-edge technology products and upgrades.

Device Financing Expansion The recent launch of Botswana’s first device financing solution, MyZaka Flexi, indicates growing customer demand for flexible mobile device payment options. This presents a sales opportunity to provide complementary financial services, insurance, or value-added products to enhance customer loyalty and revenue streams.

Partnership Opportunities Mascom’s collaborations with financial institutions like Letshego and health organizations reveal an openness to strategic partnerships that expand service offerings. Exploring joint ventures or technology integrations with complementary sectors could facilitate new business channels and product bundles.

Market Leadership As Botswana’s leading mobile operator with nearly 1.6 million customers, Mascom’s extensive customer base offers a prime platform for targeted campaigns in telecommunications, digital services, and IoT solutions. Tailored B2B and B2C solutions could leverage this large footprint to accelerate sales.

Growth in Financial Technology The company’s recent foray into micro-loans and device financing highlights a strategic focus on financial technology services. This creates sales opportunities for fintech integrations, mobile wallet solutions, and digital payment systems to further enhance customer engagement and monetization.