Masi Agricola

Beverage ManufacturingVeneto, Italy51-200 Employees

Masi Agricola is a beverage manufacturer and a leading producer of Amarone, with a long history rooted in the Valpolicella region of Veneto, Italy. The company emphasizes traditional wine craft, including a specialized focus on the Appassimento technique, which concentrates color, sugar, and aroma in wines. It operates across historic estates in Italy and extends its reach to organic vineyards in Tuscany and Argentina, reflecting its broader geographic footprint within the wine industry.
Targeting customers who value expressive, high-quality Italian wines, Masi contributes a diverse range of Amaroni and Recioti and has developed original interpretations such as Campofiorin. Recent developments include expansions in Verona, Italy, such as a Masi Wine Bar at Verona Airport and a new estate location, along with partnerships that extend its travel-retail and hospitality presence. Based in the Veneto region and with a history dating back to the late 18th century, the company maintains a multi-regional portfolio and collaborations that enhance its positioning as a significant player in premium Italian winemaking.

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