Insights

Strategic Partnerships Leverage Masi’s established collaborations with historic estates (Serego Alighieri, Bossi Fedrigotti) and its organic holdings (Poderi del Bello Ovile, Masi Tupungato) to propose joint marketing programs, exclusive limited editions, and co-branded hospitality experiences at key wine destinations and airports.

Airport & Travel Retail capitalize on recent openings of Masi Wine Bars in Verona Airport and partnerships with Lagardère Travel Retail and China Duty Free Group to pitch expanded airport/airport-adjacent kiosks and duty-free assortments in international hubs.

Premium Amarone Growth Position Masi’s Appassimento expertise and flagship Amarone, Recioto, and Campofiorin lines as premium, authentic experiences for high-end retailers, sommeliers, and tasting programs, leveraging the historic Valpolicella story to drive higher-margin SKUs.

New Product Opportunities Monetize recent launches like Pinot Noir del Re and limited editions such as Costasera Lunar by creating regional bundles, gift sets, and seasonal promotions for luxury retailers, hospitality venues, and duty-free channels.

Geographic Expansion Target growth in Southern Europe and international markets through a dual approach: experiential wine bar placements and B2B partnerships with travel retailers, leveraging Masi’s multi-terroir portfolio (Italy, Argentina) to build a diversified export strategy.

Similar companies to Masi Agricola

Masi Agricola Tech Stack

Masi Agricola uses 8 technology products and services including Google AdSense, Canva, Drupal, and more. Explore Masi Agricola's tech stack below.

Masi Agricola's Email Address Formats

Masi Agricola uses at least 4 email formats:
Masi Agricola Email FormatsExamplePercentage
First.Last@masi.itJohn.Doe@masi.it
90%
LastF@masi.itDoeJ@masi.it
5%
LastFir@masi.itDoeJoh@masi.it
3%
FirstLast@masi.itJohnDoe@masi.it
2%

Frequently Asked Questions

What is Masi Agricola's official website and social media links?

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Masi Agricola's official website is masi.it and has social profiles on LinkedIn and Crunchbase.

How much revenue does Masi Agricola generate?

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As of August 2026, Masi Agricola's annual revenue is estimated to be $1M - $10M.

What is Masi Agricola's NAICS code?

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Masi Agricola's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Masi Agricola have currently?

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As of August 2026, Masi Agricola has approximately 105 employees across 2 continents, including Europe and North America. Key team members include Head Digital & Retail Wine Manager: J. Z., Technical Director: A. D. C. and Sales Director: P. G. T. Explore Masi Agricola's employee directory with LeadIQ.

What industry does Masi Agricola belong to?

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Masi Agricola operates in the Beverage Manufacturing industry.

What technology does Masi Agricola use?

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Masi Agricola's tech stack includes Google AdSense, Canva, Drupal, Cookiebot, SendGrid, Cisco, Microsoft Azure and Adobe Creative Suite.

What is Masi Agricola's email format?

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Masi Agricola's email format typically follows the pattern of First.Last@masi.it. Find more Masi Agricola email formats with LeadIQ.

When was Masi Agricola founded?

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Masi Agricola was founded in 1772.
Masi Agricola logo

Masi Agricola

Beverage ManufacturingVeneto, Italy51-200 Employees

Masi Agricola is a beverage manufacturer and a leading producer of Amarone, with a long history rooted in the Valpolicella region of Veneto, Italy. The company emphasizes traditional wine craft, including a specialized focus on the Appassimento technique, which concentrates color, sugar, and aroma in wines. It operates across historic estates in Italy and extends its reach to organic vineyards in Tuscany and Argentina, reflecting its broader geographic footprint within the wine industry.
Targeting customers who value expressive, high-quality Italian wines, Masi contributes a diverse range of Amaroni and Recioti and has developed original interpretations such as Campofiorin. Recent developments include expansions in Verona, Italy, such as a Masi Wine Bar at Verona Airport and a new estate location, along with partnerships that extend its travel-retail and hospitality presence. Based in the Veneto region and with a history dating back to the late 18th century, the company maintains a multi-regional portfolio and collaborations that enhance its positioning as a significant player in premium Italian winemaking.

Section iconCompany Overview

Website
masi.it
NAICS Code
3121 - Beverage Manufacturing
Founded
1772
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Masi Agricola's revenue is estimated to be in the range of $1M - $10M

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