Market Niche Potential As a small-sized medical practice with a modest revenue range, Mass Ave Chiropractic may benefit from cost-effective marketing solutions and practice management tools tailored for mid-sized healthcare providers looking to expand their patient base.

Digital Engagement Opportunities Given their use of tracking and analytics tools like Google Analytics and Hotjar, there is potential to offer advanced digital marketing services or patient engagement platforms to improve online presence and patient acquisition.

Growth through Technology The company's current tech stack indicates openness to digital solutions; introducing innovative telehealth services or patient management software could enhance service delivery and differentiate their practice.

Competitive Landscape Positioned alongside larger health networks like The Joint Chiropractic, Mass Ave Chiropractic may seek scalable solutions or strategic partnerships to improve operational efficiency and compete more effectively in a crowded market.

Local Market Expansion Located in Indianapolis with a small team, there is an opportunity to develop community-based marketing or referral programs to increase local visibility and attract new patients in the region.