Mass Minority Employee Directory

Advertising ServicesOntario, Canada11-50 Employees

Mass Minority is an advertising services firm based in Toronto, Ontario, that emphasizes integrating messaging with the overall media experience to help marketers connect with customers more meaningfully than traditional attention-focused approaches. The company highlights a commitment to staying current with media and technology trends in order to pair brands with audiences in compelling ways, supported by a proprietary data tool intended to optimize performance and measure impact on brand strength and business outcomes. Its approach centers on real-time consumer behavior analytics, using insights from this data to address marketing challenges while aiming to reduce reliance on outdated or inaccurate survey data. In Oct 2023, Mass Minority announced the appointment of Cheryl Gosling as president, signaling an evolution toward a tech-driven, full-service model within the advertising sector.

Sign up for free to view info

Company overview Email format