Membership Engagement MassCPAs has a large and active membership base of over 11,500 certified public accountants and professionals, providing opportunities to offer tailored professional development, training programs, and membership management solutions.

Leadership Transitions With recent leadership changes, including the retirement of its President and CEO, there is potential to engage with executive coaching, leadership development, and organizational consulting services.

Event Partnerships Recent collaborations with organizations like AICPA & CIMA for initiatives such as Accounting Opportunities Experience Month open avenues for sponsorship, event technology solutions, and program management partnerships.

Content and Media MassCPAs launched a video series aimed at improving profession image, creating opportunities for video production, content marketing platforms, and digital engagement tools for professional organizations.

Financial Scale With annual revenue between 10 and 25 million dollars, MassCPAs represents a sizable market segment for financial services, business solutions, and enterprise software tailored to non-profit organizations and member associations.