MassGenie Email Format

Technology, Information and InternetCalifornia, United States11-50 Employees

MassGenie operates a themed online marketplace that blends social interaction with shopping, enabling buyers to participate in price-driven deals called Power Deals and to influence pricing through their own social networks. Its model emphasizes crowdsourcing, community forums, and collaborative product exploration, aiming to create a memorable shopping experience for enthusiasts who share interests and passions.
Based in Irvine, California, the company targets consumers who want a social, interactive commerce environment and provides a platform for buyers to initiate deals, for sellers to reach both existing customers and new audiences, and for communities to co-create products alongside brand influencers. MassGenie positions itself within the technology, information, and internet space by combining social features with ecommerce, differentiating itself through buyer-initiated deals and a gamified marketplace where multiple sellers compete to offer lower prices. The business was established to connect consumers with online communities around product topics and to facilitate crowd-driven purchasing dynamics, with notable activity dating back to its marketplace launch in 2017 and related product developments in subsequent years.

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