Industry Collaboration The partnership between MBAA and the Illinois Craft Brewers Guild indicates a strategic focus on regional industry collaboration, presenting an opportunity to tailor solutions that support craft brewing associations and their members.

Research Engagement MBAA recently released a research report through a university partnership, highlighting an openness to educational initiatives and research-driven content that could be leveraged to promote innovative brewing technologies or training programs.

Technology Stack Utilizing Microsoft Azure and other modern web technologies, MBAA demonstrates an adoption of cloud and web infrastructure, suggesting potential receptiveness to cloud-based solutions or digital engagement tools for member services.

Leadership Update With a new president, Andy Tveekrem, MBAA may be exploring strategic growth initiatives or new member engagement strategies, creating an opening for sales efforts centered around leadership development or organizational management tools.

Market Position Operating with a modest revenue range and a small team, MBAA is positioned as a key industry association, offering opportunities for niche services such as industry-specific software, training platforms, or event technology tailored for beverage service professionals.