Analytics Ads Leverage existing analytics tools such as GA, GTM, and Facebook Pixel to sharpen audience targeting, improve attribution, and run iterative experiments that lift conversions and average order value.

Payment Options Expand payment options beyond PayPal to attract more customers, streamline the checkout flow, and reduce cart abandonment while maintaining security and PCI compliance.

Cloud Security Evaluate hosting on the current IIS/ASP.NET stack and explore scalable cloud options to improve site reliability and performance, complemented by security hardening, regular backups, and disaster recovery planning.

CRM Lifecycle Implement a lightweight CRM and marketing automation to manage the customer journey, segment by behavior, and drive repeat purchases with personalized messaging.

Niche Growth Invest in niche content marketing and SEO to capture gardening search demand, build brand authority, and pursue partnerships with seed suppliers or gardening creators to expand catalog reach.