Leadership transition Prepare for a leadership change as CEO Terry Valmassoi retires on June 30, 2026 and Kevin Richards steps in. This presents an opportunity to engage during the transition with updated strategic messaging, product initiatives, and continuity assurances for existing dealer partners and customers.

Domestic manufacturing MasterSpas manufactures 100% of its spas in the USA using domestic and imported components. Emphasize value to distributors and dealers seeking domestic supply chains, predictable lead times, and American-made branding in sales pitches.

Global sales growth Recent initiatives include a Global Sales Event and expanded national sales leadership, signaling a push to grow dealer networks and market penetration. Target expansion opportunities with dealers in key regions and enhanced co-op marketing programs.

Sustainability and philanthropy Active partnerships with health and charity organizations and a culture oriented toward giving can be leveraged to co-brand campaigns with retailers and fitness-forward venues that align with wellness and community impact, opening joint marketing and sponsorship opportunities.

Product innovations New offerings such as a smart saltwater system and advanced water-care solutions position MasterSpas as a tech-forward premium brand. Propose partnerships with retailers and service networks to upsell newer systems, maintenance packages, and certification programs.