Affiliate Expansion Matcha Source already operates an affiliate program via AWIN, signaling a clear path to scale sales through partner marketing. This could be extended to targeted nutrition, tea, and wellness influencers, as well as wholesale and hospitality partners.

Channel Partnerships The company serves retailers, food establishments, and individual customers, with its own line of matcha. There is a direct opportunity to widen wholesale partnerships with cafes and retailers through product bundles and targeted promotions.

Premium Positioning Its premium line of matcha designed around health benefits positions Matcha Source for upscale grocery, wellness retailers and gift channels, with opportunities to cross-sell utensils and education resources.

Education Partnerships Matcha Source provides educational information on health benefits and production and fosters a matcha community. Partnerships with nutritionists, fitness brands and culinary educators could co-create content, recipes and community programs.

Scalability Enablement With a small team and revenue up to $1M, growth could be accelerated through scalable marketing, conversion-rate optimization and logistics improvements. The current tech stack (AWIN, Hotjar, AddShoppers, Facebook) can support attribution, retargeting and streamlined checkout as you scale.