Targeted retail media Matcha’s Matcha Boost capability for turnkey, high-performance retail media campaigns indicates a ready-to-sell offering for consumer brands seeking incremental revenue. Potential sales opportunity: pitch integrated media spend solutions to CPG brands in wine, beer, spirits, coffee, and expanding categories such as Colgate-Palmolive’s categories, highlighting measurable ROI and data-driven optimization.

Shopper insight value Matcha Insights provides exclusive access to deep shopper data and behavioral insights. Sales opportunity: offer brands and retailers tailored market intelligence packages, helping them refine targeting, assortment decisions, and promotional strategies across grocery, alcohol, pet care, and beauty sectors.

Product recommendation edge Matcha Advisor’s personalized product recommendations can be positioned as a differentiator for retailers seeking to improve conversion rates and average order value. Sales angle: position as a customer experience enhancement that drives engagement and higher win rates for new product launches.

Expansion momentum Active presence across grocery, alcohol, pet care, and beauty with a stated intent to expand into new segments creates recurring cross-sell opportunities. Sales tactic: target adjacent categories and private-label opportunities, leveraging existing tech stack and success metrics in current verticals.

Strategic partnerships Recent collaboration with Colgate-Palmolive signals appetite for complex category expertise and large-scale brand partnerships. Sales opportunity: pursue enterprise partnerships with consumer brands seeking sophisticated digital shelf optimization, cross-category expertise, and scalable retail media solutions.