Educational analytics Target the newly acquired status of Math ANEX by Amplify to position enhanced student thinking analytics as a value add for broader adoption within Amplify’s product ecosystem and potential cross-sell opportunities to existing customers.

Small team leverage Leverage the small team size (2-10 employees) as a case for high-impact, swift implementation projects that can be scaled with Amplify’s resources, offering quick wins in districts and schools seeking advanced assessment analytics.

K-12 math focus Emphasize alignment with K-12 math programs and educator-facing insights to fit into school districts' MAT/standards-driven procurement, presenting Math ANEX as a complementary tool to strengthen math instruction and formative assessment.

Data-driven pedagogy Highlight the asset-based, thinking-focused approach as a distinctive selling point for districts aiming to differentiate assessments from traditional right/wrong scoring, enabling professional development and targeted instructional strategies.

Revenue growth sprint Position a collaboration or pilot program with Amplify’s customer base as a revenue growth accelerator, leveraging existing customer networks in education administration programs to expand usage, upsell additional analytics features, and scale rapidly.