Expanding User Base Mathway serves millions of students, parents, and teachers, indicating a large and diverse customer base that is actively engaged in educational problem-solving. This presents opportunities for expanding product features or upselling advanced tools tailored to different user groups.

Strategic Partnerships Recent collaborations with major tech companies like Google demonstrate Mathway's focus on integrating with leading platforms, creating avenues for joint marketing initiatives and technology integrations that could further boost user engagement.

Acquisition and Growth Potential Having been acquired by Chegg for around $100 million, Mathway is positioned within a stronger educational ecosystem, increasing its visibility and potential for growth through cross-promotion and bundled offerings with other educational services.

Data Security Concerns Past data breaches affecting millions of user credentials create an opportunity to offer enhanced cybersecurity solutions or trust-building services, which can be bundled with user retention or onboarding strategies.

Mobile and Web Presence With a redesigned website and mobile apps for iOS and Android, Mathway emphasizes a mobile-first approach that can be leveraged for targeted marketing campaigns, mobile optimization tools, and app monetization strategies to increase revenue streams.