Growth leadership Matik has recently strengthened its leadership team in sales with appointments of Dean Haertel as Executive Vice President of Sales and Paul Angelsky as Director of Sales, Labels, signaling a strategic focus on expanding the high-value labeling segment and growing direct sales capabilities.

Key verticals The company represents and supports a broad set of high-end converting, finishing, and RFID/security solutions from European manufacturers, indicating opportunities to cross-sell bundled equipment, service, and parts across flexographic, offset, laser finishing, cold foiling, and RFID applications.

Service network With factory-trained technicians and North American service coverage, Matik can upsell preventative maintenance contracts, extended diagnostics, and aftercare services to existing equipment buyers, creating recurring revenue streams.

Digital enablement Matik has invested in sales enablement tools and CRM-related integrations (Matik App for Salesforce, Matik Mail) and a data-driven presentation capability, which can be leveraged to tailor proposals for prospects in packaging, security, and label markets.

Expansion signals Recent event participation and partnerships (Joint Printing Expo) alongside product line expansions and new hires point to an active growth phase; target opportunities include signage for packaging converters, end-to-end manufacturing lines, and regional expansion in North America.