Wholesale Growth Position Matisse Footwear for expanding wholesale partnerships with specialty boutiques and regional retailers on the West Coast and beyond; offer a streamlined wholesale program with exclusive drops to accelerate channel growth.

D2C Expansion Leverage the existing marketing tech stack to grow direct to consumer alongside wholesale; align Klaviyo email flows with site merchandising and retargeting to raise order value and repeat purchases.

Marketing Optimization Improve return on ad spend through data driven multi channel campaigns using DoubleClick Floodlight and AdScale; implement targeted creative tests and audience segments to reach fashion forward shoppers while preserving brand identity.

Brand Differentiation Highlight artisanal hand finished production and unique storytelling to differentiate from mass market peers; enables retailers to justify premium pricing and supports limited editions or capsule collections.

Scale Readiness With a small team, leverage a wholesale portal, inventory management, and streamlined order processing to improve fulfillment speed and scale retailer growth.