Acquisition Opportunity Matsen Ford Design Associates was acquired by R.A. Smith, Inc. in August 2018, with assets moved to raSmith’s Brookfield HQ. This suggests potential for cross-sell to raSmith’s existing client base or collaboration on joint civil engineering projects across Wisconsin.

Small Firm Advantage As a small firm with 2-10 employees and revenue under $1M, Matsen Ford often handles niche or rapid-response civil engineering tasks. This presents opportunities for scalable, cost-effective services, subcontracting, or advisory engagements from larger firms.

Geographic Footprint Historically located in Pewaukee/Waukesha area and later integrated into raSmith’s Brookfield operations, there is a regional focus in Wisconsin. Sales outreach can target municipal, private development, and transportation projects in southeastern Wisconsin.

Legacy Brand Assets Past initiatives such as the SFIA Matsen Tower project and a recognizable brand footprint in steel/fabrication contexts may open doors for specialized design-build or research collaborations, especially where steel visualization and tower design expertise are valued.

Industry Positioning Operating within civil engineering with peers in large national firms, Matsen Ford’s profile implies potential partnerships or subcontracting opportunities with firms like Stantec, AECOM, HDR, and others for niche design tasks, urban projects, or regional initiatives.