Growth Through Acquisition Matter Surfaces has recently been acquired by Gerflor Group, a global leader in resilient flooring, which expands its geographic reach and product portfolio. This presents sales opportunities to leverage Gerflor’s extensive distribution channels and enhance coverage in the resilient flooring and surface solutions market.
Strong Market Position With annual revenues estimated between 25 million and 50 million dollars and a dedicated team of up to 200 employees, Matter Surfaces is a well-established player in the wholesale building materials industry. Its solid financial background offers a reliable foundation for enterprise-level sales and partnership development.
Focus on Design and Sustainability The company's emphasis on good design that benefits health and protects the environment aligns with current market trends favoring sustainable and health-conscious building materials. This focus can be attractive when positioning premium, eco-friendly products to architects, designers, and environmentally conscious clients.
Strategic Personnel Expansion Recent hires of senior sales executives and regional business developers suggest Matter Surfaces is actively expanding its sales forces and market outreach. Engaging with these leadership figures offers an opportunity to introduce complementary products or services that align with their growth strategies.
Innovative Technology Stack Utilizing tools like NetSuite, Asana, and a platform-driven website indicates a well-integrated approach to operations and marketing. This technological sophistication enables targeted marketing campaigns, efficient order processing, and data-driven sales strategies to improve outreach and conversion rates.