Time Matters customization Matters in Motion specializes in customizing Time Matters for specific practice areas, presenting a ready-made pathway to upsell tailored configurations, training, and pre-packaged add-ons to law firms already using Time Matters.

SMB scale focus With a small team (2-10 employees) and revenue in the mid-market range, there is an opportunity to target mid-sized law firms and solo practices seeking affordable, rapid-value Time Matters enhancements and support services.

End-to-end services The company offers end-to-end solutions including customization, staff training, and both pre-packaged and custom software add-ons, enabling cross-sell of multiple service tiers to existing Time Matters customers.

Digital presence leverage Current tech stack (WordPress, analytics, optimization tools) suggests room to improve outbound marketing and content-driven lead generation to reach LexisNexis Time Matters users who may need specialized consulting.

Solution-oriented selling Given a revenue range that indicates growing demand, position as a certified independent consultant to differentiate from general IT firms, emphasizing rapid deployment, training efficiency, and measurable workflow improvements.