US Manufacturing Presence As one of the last remaining US-based fan manufacturers, Matthews Fan Co offers a unique domestic production advantage that appeals to customers seeking locally made, high-quality products.

Premium Product Focus The company's emphasis on revolutionary designs and premium quality positions it to target high-end residential and commercial markets where reliability and innovative aesthetics are valued.

Ecommerce Expansion The recent appointment of a Director of eCommerce highlights an investment in online sales channels, presenting opportunities to collaborate on digital marketing, online distribution, and direct-to-consumer initiatives.

Customer Segments With a revenue range of $1M to $10M and comparable firms with large employee bases, Matthews Fan Co can target mid-sized retailers, custom builders, and specialty stores looking for quality US-made fans.

Competitive Positioning Being among few US-based manufacturers in their industry creates a competitive edge, particularly appealing to clients prioritizing local manufacturing and quality assurance, opening avenues for partnership with eco-conscious and domestic-focused brands.