Diverse Customer Base With over 300 pre-owned vehicles and special auto financing options, Matthews Motors appeals to a broad range of customers, including those seeking affordable used vehicles and flexible payment plans, presenting opportunities to tailor financing products and targeted marketing campaigns.

Regional Presence Operating across three locations near Raleigh, Wilmington, and Goldsboro in North Carolina, the company can leverage regional market data to identify high-demand areas for vehicle sales, service promotions, and targeted local advertising efforts.

Customer-Centric Philosophy Following a core principle of treating customers well and adhering to strong ethical standards, Matthews Motors emphasizes building trust and loyalty, which can be leveraged with value-driven sales approaches and loyalty programs to increase repeat business.

Digital Engagement Utilizing tools like Facebook Pixel, Crazy Egg, and Tealium indicates active digital marketing efforts; enhancing these strategies with personalized online offers or virtual service promotions can increase lead conversions and online sales.

Financial Strength Generating between 25 and 50 million dollars in revenue, Matthews Motors has a solid financial base, providing opportunities to upsell premium vehicle warranties, expanded service packages, and advanced financing options to existing customers and prospects.