Small team, big scope Maurer Heating & Cooling is a third-generation, family-owned HVAC provider in Owosso, MI with a small team but broad capabilities spanning commercial and residential installations, service, maintenance, energy upgrades, and new construction.

Diversified offering In addition to HVAC, the company operates a full sheet metal shop, fireplace showroom, and acts as a Big Green Egg dealer and a certified Kohler generator dealer, expanding cross-sell opportunities across energy and lifestyle products.

Financial scale Reported revenue of $10M–$25M indicates a midsize regional player with potential for larger contract opportunities, especially in commercial and new construction projects within Michigan.

Tech-enabled Tech stack includes AWS, WordPress, iCIMS, Microsoft 365, and analytics tooling, suggesting capability to support digital marketing, lead capture, and customer relationship management for growth initiatives.

Growth channels With a strong service and installation footprint and multiple product lines, there are opportunities to engage manufacturers, developers, and facility managers for bundled HVAC, energy upgrades, and generator solutions in both commercial and residential markets.