Innovative Sports Fuels Maurten offers sports fuels with encapsulated high carbohydrate concentrations, popular among elite runners for enhancing performance. Highlight the natural ingredients and technology to attract health-conscious athletes.
Strategic Partnerships Recent partnerships with international associations like the International Trail Running Association and NN Running Team present collaboration opportunities to promote Maurten products within the running community globally.
Funding Boost With a recent capital round of $21.8 million, Maurten has the financial backing to further expand its market presence, indicating growth prospects that align with potential business partnerships and product placements.
Market Differentiation By focusing on innovative technology, natural ingredients, and athlete endorsements, Maurten stands out among competitors in the sports nutrition industry, making it an attractive partner for retailers and distributors seeking unique product offerings.
Global Brand Recognition Maurten's collaborations with top athletes like Eliud Kipchoge and partnerships in international events showcase its global reach, providing an opportunity for sales professionals to leverage the brand's reputation and associations for broader market penetration.
Maurten uses 8 technology products and services including Google Analytics Enhanced eCommerce, Methode, Google, and more. Explore Maurten's tech stack below.
| Maurten Email Formats | Percentage |
| First.Last@maurten.com | 49% |
| First@maurten.com | 1% |
| First.Last@maurten.com | 49% |
| First@maurten.com | 1% |
Wellness and Fitness ServicesGöteborg, Sweden51-200 Employees
In 2015, we discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using our products. The technology is patent pending.
Company Overview
Funding & FinancialsMaurten has raised a total of $22M of funding over 1 rounds. Their latest funding round was raised on Jul 22, 2024 in the amount of $22M.
Maurten's revenue is in the range of $10M
Funding & FinancialsMaurten has raised a total of $22M of funding over 1 rounds. Their latest funding round was raised on Jul 22, 2024 in the amount of $22M.
Maurten's revenue is in the range of $10M
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