Omnichannel Scale Maxi Sport operates 6 stores in Lombardy totaling over 17,000 sqm and an online store with more than 20,000 SKUs across fashion and sport, providing a solid platform for cross-channel campaigns, click-and-collect programs, and loyalty-driven promotions to boost both store footfall and online sales.

Exclusive Brands The retailer already carries top fashion and sport brands and has a sizeable catalog of SKUs. This creates opportunities to negotiate exclusive product lines or limited-edition drops with manufacturers and to explore private-label options to improve margins and differentiation.

Tech Advantage With a Magento-based e-commerce site, module federation, Cloudflare, Handlebars, and Google Analytics, Maxi Sport has a modern tech stack that enables fast merchandising experiments, data-driven marketing, and potential for a wholesale portal or supplier integration to streamline B2B sales.

Wholesale Prospects The mid-sized operation (51-200 employees) with broad category coverage (running, snow, team sports, etc.) is well-positioned to scale wholesale partnerships, including dropship or wholesale programs, to broaden reach beyond existing stores and the online channel.

Expansion Potential Given its Lombardy footprint and growing online presence, Maxi Sport could extend to additional regions or EU markets through localized marketing and cross-border shipping, leveraging sports clubs, events, and regionally tailored campaigns to capitalize on market trends in active lifestyles.