Hospitality Focus Leverage Maya Romanoff’s established supply to premier homes, hotels and venues, including collaborative projects like the Virgin Hotel guest rooms. Target premium hotel groups, luxury boutique operators, and large-scale venues with customized wall covering solutions and signature finishes such as River Bed to drive project-based sales.

Partner Network Build formal partnerships with architecture and interior design firms, inspired by The Rockwell Group collaboration. Develop a partner program featuring co-branded specs, sample kits, and referral pathways to win contract work on hospitality and luxury residential projects.

Customization Edge Position as an artisan, high-value customization option with a proven track record of product development and innovative finishes. Highlight River Bed launch and custom collaborations to win bespoke wallcovering projects; emphasize fast drying processes and flexible manufacturing to meet project timelines.

Sustainable Story Emphasize nature-inspired materials and craftsmanship as a sustainability-forward proposition for design pros and procurement teams. Use storytelling to justify premium pricing and durability for longer product lifecycles, supporting procurement strategies focused on quality and longevity.

Digital Outreach Capitalize on existing digital marketing tools to reach designers and procurement teams. Build digital showroom assets, spec-ready catalogs, and targeted campaigns via social and web analytics to grow inbound inquiries for luxury wallcoverings and enterprise projects.